How Much Does Carrie Underwood Make Per Concert?

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Introduction to Carrie Underwood’s Concert Earnings

Carrie Underwood, the American country music singer, and songwriter has become one of the most prominent figures in the music industry since winning the fourth season of “American Idol” in 2005. With her rise to fame, her earnings per concert have become a topic of interest for fans and industry insiders alike. In this article, we will delve into the financial aspects of Carrie Underwood’s performances, exploring the factors that influence her concert earnings and providing an estimate of how much she makes per concert.

Carrie Underwood’s Concert Revenue Overview

Before we dive into specifics, it’s important to understand that concert earnings can vary widely based on a number of factors. These include the venue size, ticket prices, merchandise sales, and the terms of the artist’s contract. Carrie Underwood’s status as a country music superstar means that her concerts are typically high-grossing events.

Factors Influencing Carrie Underwood’s Concert Earnings

  • Venue Size and Location
  • Ticket Pricing Strategy
  • Merchandise and Album Sales at Concerts
  • Sponsorships and Endorsements
  • Production Costs and Expenses

Estimating Carrie Underwood’s Earnings Per Concert

While exact figures are often kept private, estimates can be made based on reported earnings from past tours and performances. For instance, her “Cry Pretty Tour 360” in 2019 grossed over $50 million across 60 shows, which would average out to approximately $833,333 per concert before expenses.

Carrie Underwood’s Concert Earnings Table

TourYearGross EarningsAverage Earnings Per Show
Cry Pretty Tour 3602019$50 million+$833,333

Breaking Down the Revenue Streams

Carrie Underwood’s income from concerts doesn’t just come from ticket sales. There are multiple streams of revenue that contribute to her overall earnings per show.

Ticket Sales

Ticket sales are the primary source of income for any concert. Prices can range significantly based on seating location, with VIP packages and meet-and-greet experiences commanding premium rates.

Merchandise Sales

Merchandise such as t-shirts, hats, and programs are sold at concerts, and a portion of these sales contributes to the artist’s earnings. Limited edition items can be particularly lucrative.

Sponsorship and Endorsement Deals

Sponsorships from brands can add a significant amount to an artist’s concert revenue. Carrie Underwood has had deals with companies like Almay and Olay, which may include tour support.

Secondary Market and Resales

While not a direct source of income for the artist, a robust secondary ticket market can indicate high demand and allow for higher initial ticket pricing.

Understanding Concert Production Costs

It’s important to note that gross earnings do not equal net profit. A substantial portion of concert revenue goes towards covering the costs associated with putting on a show.

Venue Rental and Staffing

Renting a venue and paying for security, technical staff, and other personnel are significant expenses that must be deducted from gross earnings.

Stage Design and Special Effects

Carrie Underwood’s concerts are known for their elaborate stage setups and special effects, which come with hefty price tags.

Travel and Accommodation for Crew and Band

Touring involves travel and accommodation expenses for the entire crew and band, which can be extensive for a high-profile artist like Underwood.

Carrie Underwood’s Touring History and Earnings

To better understand her concert earnings, it’s helpful to look at Carrie Underwood’s past tours and their financial success.

The Blown Away Tour

Her 2012-2013 “Blown Away Tour” grossed over $52 million, setting a precedent for her future touring success.

The Storyteller Tour: Stories in the Round

In 2016, “The Storyteller Tour” grossed over $58 million, further solidifying her status as a top-earning live performer.

Comparing Carrie Underwood to Other Top Earners

When looking at concert earnings, it’s interesting to compare Carrie Underwood to other top-earning artists in the industry.

Country Music Peers

Artists like Garth Brooks and Taylor Swift also command high earnings per concert, with Swift’s “Reputation Stadium Tour” grossing an average of $7 million per show.

Pop and Rock Counterparts

In the broader music industry, acts like The Rolling Stones and U2 have set records for their concert earnings, showcasing the potential for live performance revenue.

Carrie Underwood’s Potential Future Earnings

As Carrie Underwood continues to release new music and tour, her potential earnings per concert could increase, especially with strategic planning and continued fan support.

Impact of New Releases

New album releases often lead to increased ticket sales and higher concert earnings, as fans are eager to hear new material live.

Advancements in Tour Production

Innovations in tour production and fan engagement can also lead to increased revenue, as artists find new ways to enhance the concert experience.

FAQs About Carrie Underwood’s Concert Earnings

  • How much does Carrie Underwood make per concert? While exact figures are not publicly disclosed, estimates based on past tours suggest she can make upwards of $800,000 per show before expenses.
  • What factors affect how much Carrie Underwood earns per concert? Venue size, ticket prices, merchandise sales, sponsorships, and production costs all play a role in her concert earnings.
  • Does Carrie Underwood make more from touring or album sales? Like many artists, Carrie Underwood likely earns more from touring than from album sales due to the current state of the music industry.
  • How do Carrie Underwood’s concert earnings compare to other country artists? Carrie Underwood is among the top earners in country music, with concert earnings comparable to other major country stars.
  • Can Carrie Underwood’s concert earnings increase in the future? Yes, with new music releases and advancements in tour production, her earnings have the potential to increase.


Carrie Underwood’s earnings per concert are a testament to her success and popularity as a live performer. While the exact figures are not publicly available, estimates based on her past tours suggest that she makes a significant amount per show, with gross earnings potentially exceeding $800,000 before expenses. Factors such as ticket sales, merchandise, sponsorships, and production costs all contribute to her overall concert revenue. As she continues to evolve as an artist and performer, her earnings may well increase, ensuring her place as one of the top-earning country music stars of her generation.

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