How Did Roger Staubach Make His Money?

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Roger Staubach, known as “Captain America” and “Roger the Dodger” during his illustrious football career, is not only a former star quarterback for the Dallas Cowboys but also a highly successful businessman. His journey from the gridiron to the boardroom is a tale of talent, tenacity, and smart investments. In this article, we will explore the various avenues through which Roger Staubach amassed his wealth.

Early Life and Football Career

Before delving into his business ventures, it’s important to understand Staubach’s background. Born in 1942, Roger Staubach had a standout collegiate career at the United States Naval Academy, where he won the Heisman Trophy. After serving in the Navy, including a tour in Vietnam, he joined the Dallas Cowboys in 1969. Over the next decade, Staubach led the Cowboys to two Super Bowl victories and was named Super Bowl VI MVP. His success on the field laid the foundation for his future financial success.

Initial Forays into Business

While still playing for the Cowboys, Staubach recognized the importance of planning for life after football. He began dabbling in real estate, learning the ropes and preparing for his second career. His foresight and willingness to prepare for the future while still at the peak of his athletic prowess were crucial steps in his financial journey.

Real Estate: The Staubach Company

After retiring from the NFL in 1979, Staubach founded The Staubach Company, a real estate business focusing on commercial properties. His company specialized in representing tenants in real estate deals, which was a relatively untapped niche at the time. This focus on tenant representation allowed The Staubach Company to differentiate itself and become a leader in the industry.

Expansion and Growth

Under Staubach’s leadership, The Staubach Company expanded rapidly. It opened multiple offices across the United States and eventually employed over 1,000 people. The company’s growth was fueled by Staubach’s reputation, leadership skills, and the unique market position it occupied.

Strategic Partnerships and Deals

Staubach also capitalized on strategic partnerships and deals to grow his company. He leveraged his fame and connections formed during his NFL career to secure valuable contracts and partnerships, which propelled the company’s growth and profitability.

Sale of The Staubach Company

In 2008, Staubach sold his company to Jones Lang LaSalle (JLL), a global real estate services firm, for a reported $613 million. This sale significantly increased Staubach’s net worth and marked a successful exit from the company he had built over nearly three decades.

Other Business Ventures

Beyond real estate, Staubach has been involved in various other business ventures. He has invested in retail and restaurants, including Hall of Fame Racing, a NASCAR team he co-owned. His diverse portfolio has contributed to his overall wealth.

Endorsements and Speaking Engagements

Staubach’s status as a football legend has also allowed him to earn money through endorsements and speaking engagements. Over the years, he has endorsed products and companies, leveraging his celebrity status to boost his income.

Financial Management and Investment Strategy

Staubach’s approach to financial management and investment has been conservative and strategic. He has emphasized the importance of saving, investing wisely, and avoiding unnecessary debt. His investment strategy has focused on long-term growth and stability rather than quick gains.

Philanthropy and Community Involvement

Staubach’s wealth has also been channeled into philanthropic efforts. He has been actively involved in community service and charitable organizations, which, while not directly contributing to his wealth, have helped solidify his reputation as a respected and responsible business leader.

Summary Table: Roger Staubach’s Wealth Accumulation

Source of WealthDescriptionEstimated Value/Income
NFL CareerEarnings from playing for the Dallas CowboysNot publicly disclosed
The Staubach CompanyCommercial real estate services focusing on tenant representationSold for $613 million in 2008
Other Business VenturesInvestments in retail, restaurants, and NASCAR team ownershipNot publicly disclosed
Endorsements and SpeakingProduct endorsements and paid speaking engagementsNot publicly disclosed
InvestmentsConservative investment strategy focusing on long-term growthNot publicly disclosed

FAQs: Roger Staubach’s Wealth

  • How much did Roger Staubach make from his NFL career?
    The exact figures of Staubach’s earnings from his NFL career are not publicly disclosed, but it is known that NFL salaries during his playing years were significantly lower than they are today.
  • What was the key to The Staubach Company’s success?
    The Staubach Company’s success can be attributed to its focus on tenant representation, strategic partnerships, and Roger Staubach’s leadership and reputation.
  • Did Roger Staubach make more money in real estate or football?
    Roger Staubach made significantly more money in real estate than he did in football, with the sale of his company alone bringing in over $600 million.
  • What other businesses did Roger Staubach invest in?
    Staubach has invested in various businesses, including retail, restaurants, and a NASCAR team.
  • Is Roger Staubach a billionaire?
    While Roger Staubach is extremely wealthy, his net worth is not publicly known to have reached the billionaire mark.


Roger Staubach’s journey from a celebrated NFL quarterback to a successful businessman is a testament to his foresight, work ethic, and entrepreneurial spirit. His wealth was not just a result of his prowess on the football field but also his savvy business acumen, particularly in the realm of real estate. By founding and growing The Staubach Company, engaging in various business ventures, and capitalizing on endorsements and speaking engagements, Staubach has built a substantial fortune. His story is an inspiration to athletes and entrepreneurs alike, demonstrating that success in sports can be translated into success in business with the right mindset and strategy.

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